Zero Sum Marketing
We operate in a smaller market. Albany, NY, the Capital of New York is currently #57 in the Nielsen market universe. About 180 miles to NY City and 170 miles to Boston – the two nearest major markets,...
View Article2009: A Roadside View
I’ve always considered this upcoming week to be like one of those roadway scenic turnouts. You pull over to stop and check out the view. Only this year, we don’t know what’s around the next curve. Be...
View ArticlePlaying to win
Like many marketing people, I like to watch commercials. Can’t help it. Yesterday, while watching the NFL playoffs, I saw a spot from an advertiser who’s both tuned into their customers’ greatest...
View ArticleA Break In The Action
This week we take a break from heavy strategic talk to celebrate an unofficial national holiday – the Super Bowl. Annually the highest rated single television broadcast in the U.S., the Super Bowl is...
View ArticleStart Slow To Become An Overnight Success
Recently, I’ve been running into some business owners who are starting to ask some really good questions. There is opportunity now. But where? With whom? I need to hang onto my customers What’s the...
View ArticleThe Phone Still Works
Content is king in any campaign. Then it needs various pathways to flow to the target. One pathway that’s gotten a bad rap is the telephone. Too many pushy telemarketers have spoiled the bunch for...
View ArticlePhone…Part II
Consumer telemarketing has achieved the unfortunate reputation achieved by used car salesman, carnival game operators, and Bernie Madoff. However, to reach the communities you’ve built over time –...
View ArticleBurst Marketing Lead Generation – Get Intimate
Plopped right on your desk is today’s mail. Bills, magazines, direct mail. The competition for your attention is in full swing…and it’s survival of the fittest. Getting to the top of the pile has...
View ArticleBurst Marketing: Lucky To Be Average
I’ve recently been brushing up on my market research of the Albany – Schenectady – Troy MSA (Metropolitan Statistical Area). It’s important to keep up on the markets in which you compete. Did you know...
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Babies strike it viral – just dumn luck?…Plus building your email list
Last Tuesday, I heard some serious baby babble coming from the office next door. My colleague Jennifer was hysterical watching these twin babies having a “conversation.” In case you haven’t see the...
View ArticleAdults now average four hours a day online
Between 2006 and 2008, the average U.S. adult has nearly doubled their daily use of the Internet, According to a recent report by The Media Audit. The average U.S. adult spent 2.1 hours per day online...
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How to Find Big Revenue Opportunities in Small Packages
The Power of Small Changes Self help gurus talk about the power of small changes all the time. Often in a reassuring, soft tone, they’ll say that 5 minutes of meditation each day can make you happier,...
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